WHY WE SHOULD AVOID BLACK HAT SEO TECHNIQUES?

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Black hat SEO can be defined as a disapproved practice that could never increase a page’s ranking in a search engine result page and also these practices are against the search engine’s terms of service and can result in the site being banned from the search engine and affiliate sites. There are a lot of SEO practices which are termed as black hat SEO practices and have been openly denounced on Google’s webmaster guidelines and Bing’s webmaster guidelines.  Below is the list of some recognized Black Hat SEO tactics that should not be practiced at all if you want to stay above board with Google and other search engines.

  1. Content Automation: It could be defined as a tactic in which an already existing piece of content is taken and rewritten in a way to fool the search engines into thinking it is original content. It could be done either manually or in egregious cases automated with software.
  2. Keyword stuffing: It is the practice of filling a web page with keywords or numbers in order to make the search engine think that the page is relevant to the search however these keywords are irrelevant to the actual site. Sometimes these keywords however are hidden and cannot be seen by the user but

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